Beyond the Playbook: Crafting Unique Strategies for Each Client
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Zontee Hou Zontee Hou
Mike Allton Mike Allton
Posted Oct 2, 2024 27 min read
Beyond the Playbook: Crafting Unique Strategies for Each Client

Many agencies rely on standard frameworks or playbooks for every client, so it's refreshing to find a consultancy that starts from scratch, building bespoke strategies that truly meet the unique needs of their clients. How do they achieve that level of customization? Why does it even matter today? That's what Agorapulse's Chief Storyteller Mike Allton is talking about in the follow episode of Social Pulse Podcast: Agency Edition with Zontee Hou. Zontee is a leading marketing consultant and head of Convince and Convert. Zontee's consultancy is renowned for creating impactful, tailor-made strategies that fit the diverse and ever-evolving needs of

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