Forget ABM, you should be thinking about ABX | CMO Convo
Associated with
Jon Miller Jon Miller
Will Whitham Will Whitham
Posted Dec 1, 2021 3 min read
Forget ABM, you should be thinking about ABX | CMO Convo

ABM has become a major aspect of B2B organizations, but according to Jon Miller, CMO of Demandbase and our guest on this episode, we've lost our way because we're thinking too much about the "M", marketing.