At the start of the global COVID-19 pandemic, marketing departments around the world took a pause to refocus and ensure they were communicating appropriately with customers during this time of crisis.

Dempster, who was promoted to his current position in June, says companies that had already invested in customer experience, data, and digital transformation remained resilient during the pandemic. Those that didn't - and are still around - will need to invest heavily in transforming their businesses over the next several months, he adds.

In this exclusive interview with Adobe, Dempster discusses some of the marketing trends he has seen during the pandemic, how priorities have changed, and why the CIO-CMO relationship is all the more important during a crisis.