Quote-to-Cash (Q2C or QTC) is a process that connects fairly distant points in the sales process.

From the moment a request for a quote is received and all the way to shaking hands over a contract and getting paid, QTC dictates how intermediate sales goals are achieved.

However, Q2C and CPQ are often used in the same context, which creates some confusion and leads us to the need to define these terms and use them correctly.