The era of AI Everywhere coupled with the storms of disruption, such as inflationary pressures and a sea of digital sameness, has led to a positive trend for customer experience (CX). Its ability to augment value creation in knowledge management, customer service, and customer engagement has enabled greater personalization, more efficient issue resolution, and so on. Proof of this is that CX initiatives continue to be in the organization's top investment areas and most immune to budget reduction in the next 12 months, according to IDC's Future Enterprise Resiliency and Spending Survey (FERS) (Wave 8).