Among all the different types of benchmarking for digital research, which will provide you with the data analysis and insights you need to solve your business issue?

You can apply the benchmarking process to almost anything. Established companies can use it to optimize their productivity and improve their marketing techniques. Start-ups can create a go-to-market strategy for new product launches. Analysts can use it to map business processes and landscapes. C-suite members can base decisions on benchmarks identified through this highly-valuable methodology.

Depending on the use case, different types of benchmarking will work better. Here we'll look at seven benchmarking strategies that you can use to evaluate your business along with practical examples.