Together with customer data and experience platform Lexer, we uncover the top data collection, segmentation, and messaging strategies brands are using to increase engagement and revenue.

To capture share of wallet in a downturn economy, marketers need to deliver value to customers whose expectations are quickly evolving. Brands need to understand their customer's path to purchase, and deliver a hyper-relevant experience that increases engagement and loyalty.

This is especially important for a channel as intimate as SMS, where a one-size-fits all approach is no longer efficient, and zero and first-party data, along with smart segmentation, are enabling marketers to significantly increase ROI.