Getting closer to the action: how to keep sports fans engaged
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Jenna Paton Jenna Paton
Posted Aug 7, 2019 6 min read
Getting closer to the action: how to keep sports fans engaged

In the modern J.P. Morgan Media Centre at the historic Lords Cricket Ground, we brought together marketers from across the sport industry to tackle the big questions: how do you keep fans engaged? And how do you turn these engaged fans into opportunities for sponsors? Read on.

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