Posted Aug 25, 2022
•
5 min read
How Luxury Fashion Brands Approach Douyin Marketing in China
Douyin, the Chinese version of TikTok, is becoming increasingly popular. luxury brands should pay particular attention to the preferences and shopping habits of the post-90s and post-00s age groups when deciding on Douyin marketing campaigns. This means not only grabbing their attention but also thinking about how to boost brand loyalty to maximize sales opportunities.
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