As retailers of all kinds continue to move to the cloud, a common thread emerges. Regardless of their existing tech stack or the markets they serve, the conversation always begins the same way – with no mention of cloud at all. "How can I build a better assortment? How can I reduce my carbon footprint? How can I incorporate an eco-score?" The questions are far-ranging, the topics are broad, but the root cause always remains the same. They're coming to Oracle and raising their business challenges and asking us to be a partner in helping solve them.