Imagine going to the grocery store to find that apples are in the milk aisle, chips are in the bread aisle, and eggs are in the pasta aisle. You would be so confused as to why these aisles aren't organized, and it would make it difficult for you to shop at the store. You wouldn't know how to navigate the store and find what you need.

The same thing occurs when you don't set up your ecommerce product categories correctly. Without organized, logical, and well-designed category pages, your audience will struggle to browse your site and find what they need. So, how do you set up your ecommerce product category pages for success?

Here are six tips we'll cover to help you get started:

1. Create proper product categories
2. Go from general to specific
3. Customize your heading tag
4. Create category and subcategory pages
5. Make sure category page images are consistent
6. Add breadcrumb navigation