Warby Parker (NYSE: WRBY) isn't disappointing Wall Street so far. After going public via a direct listing, WRBY surged 36% on its Sept. 29 NYSE debut to close at $54.90. Investors are now left wondering: What's ahead for the New York City-based eyewear retailer?

The Gen Z and millennial favorite has successfully sustained its strength. But is that enough to maintain outsized growth and sales amidst improving competition from legacy retailers?

We turned to alternative data to unpack Warby Parker's digital performance ahead of the critical holiday period.

Here's what we found