Back in October I completed some research for our annual VUIX conference - an event which is dedicated to online video product development and UI/UX - which attempted to answer a simple question. Does the user experience match user expectation in VOD services?

You can read about the approach I took to answer that question in detail here, but essentially I analysed over 4,000 viewer comments of VOD services taken directly from the Apple App and Google Play Store over a period of 6 months. Each review was categorised based on its content and whether the sentiment was generally positive or negative.

In doing this, alongside going a little bit crazy, I was able to gain an insight into some of the most sought after features that users expect to see in OTT services. Some of these are pretty commonplace whilst others are a bit more uncommon.

Now, at the request of a few industry colleagues, I'm publishing the complete list (and the services in which they were requested) for your review. Enjoy!