Twitter
Facebook

https://www.marketo.com/cheat-sheets/how-to-shift-your-sales-and-marketing-teams-into-the-abm-mindset-with-marketo-engage/
One of the biggest benefits of ABM is that it creates an unprecedented alignment between sales and marketing teams, at almost every level and stage of the funnel. But even with this powerfully effective strategy, it can be challenging to shift your sales and marketing teams into the ABM mindset.