Closing the Loop: It's More than Just a Survey Response | Cvent Blog
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Amy Brennan Amy Brennan
1 min read
Closing the Loop: It's More than Just a Survey Response | Cvent Blog

We've all been there. We've completed a survey because we had a bad experience, provided candid feedback because we felt we just needed to be heard, and then crickets...we heard nothing. I think that's in some unofficial survey handbook somewhere that it is an absolute no, no. How do you expect your customers to remain loyal to your brand, provide repeat business and advocate for you if you can't reach out to them after they have told you exactly how they feel?

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