Royal legacy meets modern marketing: How Rachel Riley increased its BFCM sales by 77%
Royal legacy meets modern marketing: How Rachel Riley increased its BFCM sales by 77%

Rachel Riley, a multi-award-winning British brand, has dressed royal babies and children for over 30 years. Renowned for its traditional craftsmanship - hand embroidery, hand smocking, and intarsia knitwear - the brand stands out by blending classic design with the softest, finest fabrics. Sold globally online and in top department stores, boutiques, and luxury websites, Rachel Riley maintains a strong connection to its roots, with all designs lovingly designed in the UK.