If you want to kick off or improve your YouTube presence as a small to midsized business, YouTube video promotion is probably something that has crossed your mind.

As a brand or a newbie, it's extremely important to utilize videos, since brand association increases by about 139 percent after watching a video. Whether you want to let customers know about new products and services, show off your latest accomplishment, or talk to users about product features, video is a great way to do it.

But how do you promote your YouTube channel to ensure that your videos are seen by your target audience? YouTube video promotion may overwhelm you, but it doesn't have to.

On this page, we'll talk about tips for promoting your videos for free, and how to promote your videos with YouTube advertising (including the average YouTube advertising rates).