Why Your Mobile Strategy Doesn't Start With the Phone
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Tom Webster Tom Webster
Posted Oct 23, 2014 3 min read
Why Your Mobile Strategy Doesn't Start With the Phone

Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. They key to being successful with mobile is not to start with technology, but to start by looking at why the humans are mobile, and what you can do to make their lives a little bit richer.

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