Like any element of your marketing, you shouldn't dive into content marketing without a strategy. To ensure that your content marketing is engaging prospective buyers and generating leads, you need to understand your audience's top concerns.

Creating buyer personas and journeys will help you determine what kind of content you need; set the tone, style, and delivery strategies for your content; target the topics you should be writing about; and understand where buyers find and consume information.

Download this cheat sheet to learn how you can create buyer personas and map them to your buyer's journey.