Posted Nov 27, 2020
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3 min read
CMOs and CIOs: Stronger Together in the Digital Age
Martech spending increased in 2020 and is expected to remain strong in 2021, as businesses continue to rely on digital channels, especially B2B companies that can't hold in-person events. A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. But will CMOs consult with their CIO before buying a new martech solution?
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