The way people buy B2B software has changed. The B2B sales process has morphed with B2C.

We're spending more time online before making a purchase, with research from Gartner showing that buyers now only spend 17% of their time meeting with potential suppliers.

At the same time, we're more skeptical than ever of Google results and five-star reviews. Cold calls go straight to voicemail.

However, one thing remains: people still trust their peers. Finding the Right Communities As well as joining communities to directly help you reach your goals, you can also join communities aligned with your prospects' goals. These can be pure gold, giving you a better understanding of the challenges your prospect faces while fostering a think tank