When it comes to proving the success of your event, sometimes you have to learn how to speak a different language. Turns out, your boss, company executives, or the board of directors may not define success in the same way that you do. What do you do when you have to prove your worth, but you and your manager are on different wavelengths?
You have to learn to speak their language. They're the ones that handle the big picture numbers and if they don't understand the ROI of the event you just held, it may not happen again.