If you're in the health and wellness space, you sell much more than a set of products - you sell a lifestyle.

The data says that subscription-based brands experience an average drop-off rate (that's customers who abandon their subscriptions) of 5.6%.

Your customers thrive when they have constant access to your products and services, which means you'll need a way to keep them tuned in and invested in your brand. The question is, how do you keep those customers coming back after their first purchase?

Drip campaigns are the answer. If you're new to the world of marketing, you may not be familiar with the term, but don't worry, we'll lay out all the details.

Read on to learn more about drip campaigns, including how they work and how to make them work for your health and wellness brand.