Associated with
Arshiya Begum
Posted Aug 13, 2019
•
3 min read
A brief guide to Lead Tracking and Management – Part III (UTM Parameters)
In our previous blog, we explored lead tracking and management using Gclid. Today we will discuss how UTM parameters work. Without further ado, let's jump right into it. As discussed before, If you're using Zoho Forms as a lead collection platform for your ad campaigns, you can very easily set up UTM tracking using the form builder and have...
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