Associated with
Beth Caplow
Posted Aug 2, 2024
•
5 min read
Hook the Right Customer by Avoiding These 4 ICP Mistakes
Have you ever watched how people fish with nets? To secure that big haul, they use a net to accommodate the size of the fish and ensure all of their hard work doesn't swim away. Creating an ideal customer profile (ICP) to bolster sales strategies is like that. If the net is too broad and [...]
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