Marketing a hotel or resort can be difficult. There often isn't a huge difference in the amenities your company offers versus the one across the street. So how do you differentiate?
The key is to make the guest experience better than the alternatives. Increasingly, hospitality businesses are finding that the best way to do that is through text message marketing.
Skift, a renowned travel industry media source recently proclaimed that more and more hotels are "realizing the importance of messaging to building loyalty, increasing guest engagement, and enhancing the overall guest experience."