Associated with
Kevin Petrie
Posted Jul 6, 2022
•
5 min read
Evaluating cloud connectors for the customer 360 data program
Original article: https://www.eckerson.com/articles/evaluating-cloud-connectors-for-the-customer-360-data-program It might be time to reconsider how to architect the customer 360 data program. Rather than relying exclusively on a monolithic customer data platform, some enterprises now make the cloud data warehouse their primary source of customer truth. Cloud data warehouses such as Snowflake and Google BigQuery offer a flexible platform to [read more...]
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