ITO: Technographics with Asher Mathew
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Asher Mathew Asher Mathew
Jon Leiberman Jon Leiberman
Posted Sep 26, 2022
ITO: Technographics with Asher Mathew

Today, Jon Leiberman is thinking of technographics, and there's no one better to talk to than Demandbase's own VP of Go-To-Market for Data Cloud, Asher Mathew.

Asher shares what technographic data is all about, why it is so important, and how it is collected.