Getting and Keeping Buyers' Attention in the Age of "OK Google"
Associated with
Randy Frisch Randy Frisch
Jeffrey K. Rohrs Jeffrey K. Rohrs
7 min read
Getting and Keeping Buyers' Attention in the Age of "OK Google"

In this blog post, we explore how the popularity of voice-powered toys like the Google Home signal a shift in how we discover content. As B2B marketers we need to adapt to this new buyer expectation.

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