Apart from reach with existing audiences, it's a powerful platform to get in front of an entirely new audience. While older demographics do use and enjoy TikTok, if you decide your listener personas don't spend significant time on the app, it's alright to omit it from your marketing strategy. It's your responsibility as a marketer to know where your target audience spends time online.

But one of the biggest reasons to use TikTok is to have an edge over your competitors. The platform is relatively underused by podcasters and it means you have a ripe opportunity to stand out. And because it seems like TikTok isn't going anywhere , it's high time to get on the platform.

Not sure where to start? We have just the TikTok tips for you!