In April 2014, Casper set out to disrupt the stale mattress industry with one product and a mission. "We are a New York based sleep startup," says Scott Breitenother, VP of Data and Analytics at Casper, "We were founded in April of 2014 with one perfect mattress."

"We were data-driven from the beginning," Scott continues. "To find that one perfect mattress, we tested thousands of different combinations of foams and covers. We continue to evolve it using data-driven techniques."