4 min read
What is Zero Party Data and Why is it Vital for Your Publishing and Media Business?
In the digital age, where data drives decisions, the publishing and media industry faces a massive amount of opportunity. Among shifting advertising revenues, fragmented audiences, and growing privacy concerns, a new type of data has emerged as incredibly useful: zero party data (ZPD). But what is it, and why is it crucial for publishing companies to take advantage of this type of data?
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