Account executives have historically been the fundamental unit of SaaS sales. Want to get $10M in net new ARR this year? Well, you probably need 10 AEs with a quota of $1-1.2M each. Want to add $100M? You probably need a 100. The legacy world of SaaS growth was measured in terms of the number of AEs a company could hire and ramp-up. But what if I told you that product-led growth fundamentally changed this dynamic. What if you could get to $100M in ARR with just 10 AEs? No, I'm not talking of the land of hobbits and elves but rather of a very special PLG company from downtown Atlanta - Calendly! Here's are the three key components of Calendly's scientific sales engine 🚀