Breaking: Exact Match Keywords No Longer Exact Match
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Mark Irvine Mark Irvine
Posted Nov 23, 2021 7 min read
Breaking: Exact Match Keywords No Longer Exact Match

Google just announced big changes to how they define the exact match keyword type, which is no longer quite as exact as it used to be. Learn more about how the new changes to exact match will impact your AdWords account and your AdWords ads.

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