In this insightful episode of 'Check In with Splash,' Kate Hammitt and Cathy McPhillips dive into the world of AI in event marketing. Hammitt, the CMO of Splash, joins forces with McPhillips, the Chief Growth Officer at the Marketing AI Institute, to explore how AI technologies are reshaping event marketing. They discuss the integration of both generative and predictive AI in various phases of event marketing: pre-event, during the event, and post-event.