Associated with
Meng Liu
Posted Jun 24, 2021
•
5 min read
重塑公司银行客户体验：从客户旅程地图绘制开始
While corporate banks recognize the importance of customer-centricity, most banks have yet to embed customer experience principles in their operating models. Customer journey mapping (CJM) is a strong tool for corporate banking CX professionals to transform their corporate customer experience.
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