Corey Haines
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Corey Haines

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SaaS Marketing & Partnerships

Find me on Twitter if you actually want to connect → @coreyhainesco (twitter.com/coreyhainesco)

All my current projects can be found on my personal site → coreyhaines.co

How to Create a Marketing Plan in 6 Steps
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How to Create a Marketing Plan in 6 Steps
How to Get Your First $1k, $10k, & $100k MRR
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How to Get Your First $1k, $10k, & $100k MRR
How to get #1 Product of the Day on Product Hunt
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How to get #1 Product of the Day on Product Hunt
The Five Factors of Growth: 4.2 Messaging & Positioning - Crafting Your Positioning
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The Five Factors of Growth: 4.2 Messaging & Positioning - Crafting Your Positioning
Mental Models For Marketing: 2.5 Problem-solving Mental Models - Inversion
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Mental Models For Marketing: 2.5 Problem-solving Mental Models - Inversion
Mental Models For Marketing: 2.14 Problem-solving Mental Models - Ockham's Razor & Overfitting
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Mental Models For Marketing: 2.14 Problem-solving Mental Models - Ockham's Razor & Overfitting
The Five Factors of Growth: 4.4 Messaging & Positioning - How to Make Copywriting Write Itself
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The Five Factors of Growth: 4.4 Messaging & Positioning - How to Make Copywriting Write Itself
Marketing Like A Media Company: 1.5 Media Strategy - Amplifying Founders
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Marketing Like A Media Company: 1.5 Media Strategy - Amplifying Founders
The Five Factors of Growth: 2.1 Product - The Second Factor of Growth
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The Five Factors of Growth: 2.1 Product - The Second Factor of Growth
Mental Models for Marketing: 4.1 Process - Intro Into Process
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Mental Models for Marketing: 4.1 Process - Intro Into Process
The Five Factors of Growth: 6.4 Bonus: From the Experts - Brendan Hufford: SEO for SaaS
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The Five Factors of Growth: 6.4 Bonus: From the Experts - Brendan Hufford: SEO for SaaS
The Five Factors of Growth: 4.3 Messaging & Positioning - Motivating Action With Words
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The Five Factors of Growth: 4.3 Messaging & Positioning - Motivating Action With Words
Mental Models for Marketing: 4.7 Process - Good, Cheap, or Fast
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Mental Models for Marketing: 4.7 Process - Good, Cheap, or Fast
Marketing Like A Media Company: 1.2 Media Strategy - Earning Trust At Scale
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Marketing Like A Media Company: 1.2 Media Strategy - Earning Trust At Scale
The Five Factors of Growth: 2.3 Product - JTBD: Jobs To Be Done
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The Five Factors of Growth: 2.3 Product - JTBD: Jobs To Be Done
The Five Factors of Growth: 5.2 Channels - The Customer Journey & Stages of Awareness
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The Five Factors of Growth: 5.2 Channels - The Customer Journey & Stages of Awareness
The Five Factors of Growth: 4.1 Messaging & Positioning - The Fourth Factor of Growth
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The Five Factors of Growth: 4.1 Messaging & Positioning - The Fourth Factor of Growth
The Five Factors of Growth: 5.20 Channels - How to Upsell & Cross-Sell
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The Five Factors of Growth: 5.20 Channels - How to Upsell & Cross-Sell
The Five Factors of Growth: 5.7 Channels - SEO Made Simple
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The Five Factors of Growth: 5.7 Channels - SEO Made Simple
The Five Factors of Growth: 3.4 Model - Using Pricing Strategies
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The Five Factors of Growth: 3.4 Model - Using Pricing Strategies
Mental Models For Marketing: 2.6 Problem-solving Mental Models - Fundamental Attribution Error
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Mental Models For Marketing: 2.6 Problem-solving Mental Models - Fundamental Attribution Error
The Five Factors of Growth: 1.8 Market - Expanding Into New Markets
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The Five Factors of Growth: 1.8 Market - Expanding Into New Markets
The Five Factors of Growth: 5.13 Channels - Partner & Reseller Marketing
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The Five Factors of Growth: 5.13 Channels - Partner & Reseller Marketing
Mental Models For Marketing: 3.11 Persuasion - Social Proof
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Mental Models For Marketing: 3.11 Persuasion - Social Proof
The Five Factors of Growth: 5.9 Channels - Performance Ad Channels
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The Five Factors of Growth: 5.9 Channels - Performance Ad Channels
The Five Factors of Growth: 1.7 Market - Building a Customer Insights Bank
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The Five Factors of Growth: 1.7 Market - Building a Customer Insights Bank
Mental Models For Marketing: 1.1 Mental Modes Introduction - What Are Mental Models and Why Are They Important?
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Mental Models For Marketing: 1.1 Mental Modes Introduction - What Are Mental Models and Why Are They Important?
Mental Models For Marketing: 3.2 Persuasion - Framing
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Mental Models For Marketing: 3.2 Persuasion - Framing
The Five Factors of Growth: 5.18 Channels - Inbound Sales
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The Five Factors of Growth: 5.18 Channels - Inbound Sales
The Five Factors of Growth: 1.1 Market - The First Factor of Growth
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The Five Factors of Growth: 1.1 Market - The First Factor of Growth
The Five Factors of Growth: 3.7 Model - Retention Strategies You'll Regret Not Implementing
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The Five Factors of Growth: 3.7 Model - Retention Strategies You'll Regret Not Implementing
The Five Factors of Growth: 3.5 Model - Choosing, Testing, and Revising Pricing
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The Five Factors of Growth: 3.5 Model - Choosing, Testing, and Revising Pricing
Mental Models For Marketing: 2.4 Problem-solving Mental Models - Circle of Competence
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Mental Models For Marketing: 2.4 Problem-solving Mental Models - Circle of Competence
Mental Models for Marketing: 4.4 Process - G.R.O.W.S.
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Mental Models for Marketing: 4.4 Process - G.R.O.W.S.
The Five Factors of Growth: 2.5 Product - Product Innovation Strategies
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The Five Factors of Growth: 2.5 Product - Product Innovation Strategies
The Five Factors of Growth: 3.3 Model - Crafting Your Pricing Model
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The Five Factors of Growth: 3.3 Model - Crafting Your Pricing Model
Marketing Like A Media Company: 1.7 Media Strategy - Everyone Is A Content Creator
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Marketing Like A Media Company: 1.7 Media Strategy - Everyone Is A Content Creator
The Five Factors of Growth: 6.1 Bonus: From the Experts - Pedro Cortes: How To Write A SaaS Landing Page That Converts
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The Five Factors of Growth: 6.1 Bonus: From the Experts - Pedro Cortes: How To Write A SaaS Landing Page That Converts
Mental Models for Marketing: 4.2 Process - Innovation vs. Optimization
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Mental Models for Marketing: 4.2 Process - Innovation vs. Optimization
The Five Factors of Growth: 6.2 Bonus: From the Experts - Aaron Krall: Onboarding That Converts
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The Five Factors of Growth: 6.2 Bonus: From the Experts - Aaron Krall: Onboarding That Converts
Mental Models For Marketing: 2.8 Problem-solving Mental Models - Cobra Effect
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Mental Models For Marketing: 2.8 Problem-solving Mental Models - Cobra Effect
Mental Models For Marketing: 2.1 Problem-solving Mental Models - Intro to Problem-solving
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Mental Models For Marketing: 2.1 Problem-solving Mental Models - Intro to Problem-solving
The Five Factors of Growth: 3.1 Model - The Third Factor of Growth
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The Five Factors of Growth: 3.1 Model - The Third Factor of Growth
Mental Models for Marketing: 4.5 Process - Eisenhower Matrix
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Mental Models for Marketing: 4.5 Process - Eisenhower Matrix
Mental Models for Marketing: 4.8 Process - Effort vs. Impact
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Mental Models for Marketing: 4.8 Process - Effort vs. Impact
The Five Factors of Growth: 5.17 Channels - Direct Mail
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The Five Factors of Growth: 5.17 Channels - Direct Mail
Mental Models For Marketing: 2.2 Problem-solving Mental Models - First Principles
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Mental Models For Marketing: 2.2 Problem-solving Mental Models - First Principles
The Five Factors of Growth: 5.12 Channels - Affiliate Marketing
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The Five Factors of Growth: 5.12 Channels - Affiliate Marketing
Marketing Like A Media Company: 1.6 Media Strategy - Elevating Employees To Thought Leaders
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Marketing Like A Media Company: 1.6 Media Strategy - Elevating Employees To Thought Leaders
The Five Factors of Growth: 5.4 Channels - How to Run Growth Experiments
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The Five Factors of Growth: 5.4 Channels - How to Run Growth Experiments
Mental Models For Marketing: 3.13 Persuasion - Liking
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Mental Models For Marketing: 3.13 Persuasion - Liking
Mental Models For Marketing: 2.11 Problem-solving Mental Models - AARRR
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Mental Models For Marketing: 2.11 Problem-solving Mental Models - AARRR
Mental Models For Marketing: 3.9 Persuasion - Rewards
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Mental Models For Marketing: 3.9 Persuasion - Rewards
The Five Factors of Growth: 5.6 Channels - A Guide to Landing Pages
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The Five Factors of Growth: 5.6 Channels - A Guide to Landing Pages
Marketing Like A Media Company: 1.4 Media Strategy - Creating Media Personalities
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Marketing Like A Media Company: 1.4 Media Strategy - Creating Media Personalities
Marketing Like A Media Company: 1.1 Media Strategy - The ORB Framework
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Marketing Like A Media Company: 1.1 Media Strategy - The ORB Framework
Mental Models For Marketing: 2.13 Problem-solving Mental Models - Law of Diminishing Returns
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Mental Models For Marketing: 2.13 Problem-solving Mental Models - Law of Diminishing Returns
The Five Factors of Growth: 5.14 Channels - Community Marketing
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The Five Factors of Growth: 5.14 Channels - Community Marketing
Mental Models For Marketing: 2.20 Problem-solving Mental Models - Probabilistic Thinking
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Mental Models For Marketing: 2.20 Problem-solving Mental Models - Probabilistic Thinking
Marketing Like A Media Company: 1.3 Media Strategy - Mitigating Platform Risk
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Marketing Like A Media Company: 1.3 Media Strategy - Mitigating Platform Risk
Mental Models For Marketing: 1.2 Mental Modes for Marketing Introduction - How To Make the Most Of This Course
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Mental Models For Marketing: 1.2 Mental Modes for Marketing Introduction - How To Make the Most Of This Course
The Five Factors of Growth: 5.16 Channels - Engineering as Marketing
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The Five Factors of Growth: 5.16 Channels - Engineering as Marketing
Mental Models For Marketing: 3.7 Persuasion - Need to Complete
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Mental Models For Marketing: 3.7 Persuasion - Need to Complete
Mental Models For Marketing: 2.9 Problem-solving Mental Models - Awareness & The Customer Journey
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Mental Models For Marketing: 2.9 Problem-solving Mental Models - Awareness & The Customer Journey
The Five Factors of Growth: 3.2 Model - Crafting Your Activation Model
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The Five Factors of Growth: 3.2 Model - Crafting Your Activation Model
Mental Models for Marketing: 4.9 Process - C.R.I.B.S.
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Mental Models for Marketing: 4.9 Process - C.R.I.B.S.
The Five Factors of Growth: 5.11 Channels - Referral Marketing
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The Five Factors of Growth: 5.11 Channels - Referral Marketing
The Five Factors of Growth: 1.3 Market - Why Customer Research is the Cornerstone of Growth
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The Five Factors of Growth: 1.3 Market - Why Customer Research is the Cornerstone of Growth
The Five Factors of Growth: 1.6 Market - Using Online Research for Customer Research
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The Five Factors of Growth: 1.6 Market - Using Online Research for Customer Research
Mental Models For Marketing: 2.12 Problem-solving Mental Models - Second-Order Thinking
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Mental Models For Marketing: 2.12 Problem-solving Mental Models - Second-Order Thinking
Mental Models For Marketing: 3.10 Persuasion - Scarcity
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Mental Models For Marketing: 3.10 Persuasion - Scarcity
The Five Factors of Growth: 1.5 Market - Using Video Calls for Customer Research
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The Five Factors of Growth: 1.5 Market - Using Video Calls for Customer Research
The Five Factors of Growth: 2.4 Product - How to do a Competitive Analysis
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The Five Factors of Growth: 2.4 Product - How to do a Competitive Analysis
Mental Models For Marketing: 2.16 Problem-solving Mental Models - Pareto's Principle
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Mental Models For Marketing: 2.16 Problem-solving Mental Models - Pareto's Principle
The Five Factors of Growth: 5.8 Channels - Content Marketing
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The Five Factors of Growth: 5.8 Channels - Content Marketing
Mental Models For Marketing: 3.12 Persuasion - Triggers
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Mental Models For Marketing: 3.12 Persuasion - Triggers
The Five Factors of Growth: 5.19 Channels - Outbound Sales
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The Five Factors of Growth: 5.19 Channels - Outbound Sales
Mental Models For Marketing: 2.19 Problem-solving Mental Models - Theory of Constraints
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Mental Models For Marketing: 2.19 Problem-solving Mental Models - Theory of Constraints
Mental Models For Marketing: 2.7 Problem-solving Mental Models - Measure vs Magnitude
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Mental Models For Marketing: 2.7 Problem-solving Mental Models - Measure vs Magnitude
The Five Factors of Growth: 5.1 Channels - The Fifth Factor of Growth
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The Five Factors of Growth: 5.1 Channels - The Fifth Factor of Growth
Mental Models For Marketing: 3.4 Persuasion - Anchoring
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Mental Models For Marketing: 3.4 Persuasion - Anchoring
Mental Models For Marketing: 3.8 Persuasion - Reciprocity
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Mental Models For Marketing: 3.8 Persuasion - Reciprocity
The Five Factors of Growth: 3.6 Model - Crafting Your Onboarding
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The Five Factors of Growth: 3.6 Model - Crafting Your Onboarding
Mental Models For Marketing: 3.1 Persuasion - Intro to Persuasion
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Mental Models For Marketing: 3.1 Persuasion - Intro to Persuasion
The Five Factors of Growth: 1.2 Market - Choose the Right Market
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The Five Factors of Growth: 1.2 Market - Choose the Right Market
The Five Factors of Growth: 5.10 Channels - Sponsorship Ad Channels
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The Five Factors of Growth: 5.10 Channels - Sponsorship Ad Channels
The Five Factors of Growth: 6.6 Bonus: From the Experts - Val Geisler: SaaS Retention
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The Five Factors of Growth: 6.6 Bonus: From the Experts - Val Geisler: SaaS Retention
Mental Models For Marketing: 3.14 Persuasion - Authority
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Mental Models For Marketing: 3.14 Persuasion - Authority
Mental Models For Marketing: 3.3 Persuasion - Pain-Dream-Fix, Hero's Journey, & Human Action Model
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Mental Models For Marketing: 3.3 Persuasion - Pain-Dream-Fix, Hero's Journey, & Human Action Model
The Five Factors of Growth: 6.3 Bonus: From the Experts - Asia Matos Orangio: Demand Generation for SaaS
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The Five Factors of Growth: 6.3 Bonus: From the Experts - Asia Matos Orangio: Demand Generation for SaaS
The Five Factors of Growth: 5.5 Channels - Value-Based Marketing
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The Five Factors of Growth: 5.5 Channels - Value-Based Marketing
Mental Models For Marketing: 2.22 Problem-solving Mental Models - Minimum Path to Value & Hick's Law
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Mental Models For Marketing: 2.22 Problem-solving Mental Models - Minimum Path to Value & Hick's Law
The Five Factors of Growth: 6.5 Bonus: From the Experts - Louis Nicholls: B2B SaaS Sales
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The Five Factors of Growth: 6.5 Bonus: From the Experts - Louis Nicholls: B2B SaaS Sales
Mental Models For Marketing: 3.6 Persuasion - Loss Aversion
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Mental Models For Marketing: 3.6 Persuasion - Loss Aversion
Mental Models For Marketing: 2.17 Problem-solving Mental Models - Local vs Global
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Mental Models For Marketing: 2.17 Problem-solving Mental Models - Local vs Global
Mental Models For Marketing: 3.15 Persuasion - Regret Minimization
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Mental Models For Marketing: 3.15 Persuasion - Regret Minimization