Latané Conant

BDRs Are (STILL) a BFD: A Guide to Business Development Rep Success in the Age of AI

Article

BDRs Are (STILL) a BFD: A Guide to Business Development Rep Success in the Age of AI

6sense and Customers Share Insights, Triumphs - and Fun - at Forrester Summit North America

Article

6sense and Customers Share Insights, Triumphs - and Fun - at Forrester Summit North America

Women of Pavilion: Must-Follow Authors and Podcast Hosts

Article

Women of Pavilion: Must-Follow Authors and Podcast Hosts

ABM Expert Latané Conant of 6Sense Shares How to Build a Strong ABM Strategy

Article

ABM Expert Latané Conant of 6Sense Shares How to Build a Strong ABM Strategy

WONDERING HOW TO FIT AI INTO YOUR GTM STRATEGY? START HERE

Article

WONDERING HOW TO FIT AI INTO YOUR GTM STRATEGY? START HERE

Illuminating data: how to light up revenue in the dark funnel

Article

Illuminating data: how to light up revenue in the dark funnel

11 Things B2B Marketers Should Know Going Into 2023

Article

11 Things B2B Marketers Should Know Going Into 2023

Personalized Buyer Journeys: What They Are and How To Create Them -

Article

Personalized Buyer Journeys: What They Are and How To Create Them -

Illuminating Data: How to Light Up Revenue in the Dark Funnel

Article

Illuminating Data: How to Light Up Revenue in the Dark Funnel

We Asked 10 Successful Sales Leaders About the Economy

Article

We Asked 10 Successful Sales Leaders About the Economy

Why In-Market Is the New Inbound (+How Your Team Can Use It)

Article

Why In-Market Is the New Inbound (+How Your Team Can Use It)

'It's Collaboration, Team First, and Partnership'

Article

'It's Collaboration, Team First, and Partnership'

Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

Article

Connect With Potential Buyers During A Crisis By Following The Three 'I' Formula, as seen on Forbes

The RevTech Revolution is Here: A Recap of Day 1's Events at Our 'Breakthrough' Customer Conference

Article

The RevTech Revolution is Here: A Recap of Day 1's Events at Our 'Breakthrough' Customer Conference

Top CMOs Weigh In on Hiring in This Insane Job Market

Article

Top CMOs Weigh In on Hiring in This Insane Job Market

Breakthrough 2020: Breaking Down 6sense's Biggest Event of the Year

Article

Breakthrough 2020: Breaking Down 6sense's Biggest Event of the Year

ABM Is Like Throwing A Surprise Party, as seen on Forbes

Article

ABM Is Like Throwing A Surprise Party, as seen on Forbes

Great B2B Experiences Don't Include Gated Content

Article

Great B2B Experiences Don't Include Gated Content

In-Person Events Are Starting Back Up. Now's Our Chance to Make Them Better, as seen on NASDAQ

Article

In-Person Events Are Starting Back Up. Now's Our Chance to Make Them Better, as seen on NASDAQ

6sense CMO Discusses the Future of ABM at 'I Heart ABM' Event

Article

6sense CMO Discusses the Future of ABM at 'I Heart ABM' Event

The Evolution of the Chief Market Officer (Part 1 of 2)

Article

The Evolution of the Chief Market Officer (Part 1 of 2)

8 Rules for Building Successful & Sustainable B2B Communities

Article

8 Rules for Building Successful & Sustainable B2B Communities

Are Your BDR's Surviving or Thriving?

Article

Are Your BDR's Surviving or Thriving?

Customer Confidence is Everything, but Brent Adamson Says We're Doing it Wrong

Article

Customer Confidence is Everything, but Brent Adamson Says We're Doing it Wrong

How to Create Valuable Customer Conversations, as seen on CRMBuyer

Article

How to Create Valuable Customer Conversations, as seen on CRMBuyer

Field Marketers: You're Masters Of Account Engagement, Now More Than Ever, as seen on Forbes

Article

Field Marketers: You're Masters Of Account Engagement, Now More Than Ever, as seen on Forbes

Buying Has Changed But Prospecting is Stuck in the Past

Article

Buying Has Changed But Prospecting is Stuck in the Past

How to Set Up Your Sales Territories to Strike Gold, as seen on SellingPower

Article

How to Set Up Your Sales Territories to Strike Gold, as seen on SellingPower

3 Challenges For Marketers When Moving from Lead-Based to Account-Based

Article

3 Challenges For Marketers When Moving from Lead-Based to Account-Based

Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified

Article

Striking Gold: Setting Your Sales Team Up for Success, as seen on Marketing Magnified

Article

CMO Coffee Talk 'Aha! Moment': Making the Case for Brand Investments at Growth-Phased Organizations

3 Ways CMOs Can Elevate Their Impact

Article

3 Ways CMOs Can Elevate Their Impact

Right Time, Right Info: Avoid A One-Way Ticket To Unsubscribe Island

Article

Right Time, Right Info: Avoid A One-Way Ticket To Unsubscribe Island

It's Time to Redefine the Role of the CMO

Article

It's Time to Redefine the Role of the CMO

The Evolution of the Chief Market Officer (Part 2 of 2)

Article

The Evolution of the Chief Market Officer (Part 2 of 2)

A Tale of Two Campaigns: How to Improve Conversations on Your Call to Action, as seen on AdAge

Article

A Tale of Two Campaigns: How to Improve Conversations on Your Call to Action, as seen on AdAge

Your 10 Favorite Pieces of Content From 6sense in 2020

Article

Your 10 Favorite Pieces of Content From 6sense in 2020

6sense Match Rates, Explained: Capturing Intent and Identifying Accounts

Article

6sense Match Rates, Explained: Capturing Intent and Identifying Accounts

B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs

Article

B2B Leads: In-Market Is the New Inbound, Here's Why, as seen on MarketingProfs

How 2020 Became an Opportunity Accelerator for Account Engagement Platform, as seen on AdAge

Article

How 2020 Became an Opportunity Accelerator for Account Engagement Platform, as seen on AdAge

Chief Market Officers: Own Your Role And Win, as seen on Forbes

Article

Chief Market Officers: Own Your Role And Win, as seen on Forbes

For Outstanding Buyer Experiences, Think Big but Start Small, as seen on MarketingProfs

Article

For Outstanding Buyer Experiences, Think Big but Start Small, as seen on MarketingProfs

The Evolution of the Chief Market Officer

Article

The Evolution of the Chief Market Officer

Check Your Account Identification Bandwidth While Working From Home, as seen on Martech Series

Article

Check Your Account Identification Bandwidth While Working From Home, as seen on Martech Series

Implications Of Covid-19 On Marketing's Future, And What To Do Now, as seen on Forbes

Article

Implications Of Covid-19 On Marketing's Future, And What To Do Now, as seen on Forbes

Swapping MQLs for Intent Data Could Ease Your Marketing Troubles, as seen on Toolbox | Marketing

Article

Swapping MQLs for Intent Data Could Ease Your Marketing Troubles, as seen on Toolbox | Marketing

Great B2B Experiences Don't Include Gated Content

Article

Great B2B Experiences Don't Include Gated Content

Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge

Article

Inspect What You Expect: Six Questions to Analyze Your Campaigns, as seen on AdAge

When Wine Meets Marketing: A Formula For Telling Your Product's Story, as seen on Forbes

Article

When Wine Meets Marketing: A Formula For Telling Your Product's Story, as seen on Forbes

6sense CMO Latané Conant Joins 'Legends of Sales and Marketing' Podcast

Article

6sense CMO Latané Conant Joins 'Legends of Sales and Marketing' Podcast

For Outstanding Buyer Experiences, Think Big but Start Small

Article

For Outstanding Buyer Experiences, Think Big but Start Small

When Wine Meets Marketing: A Formula For Telling Your Product's Story

Article

When Wine Meets Marketing: A Formula For Telling Your Product's Story

Start 'Conversations' With Your Customers Through Active Digital Listening |Forbes

Article

Start 'Conversations' With Your Customers Through Active Digital Listening |Forbes

In-Person Events Are Starting Back Up. Now's Our Chance to Make Them Better

Article

In-Person Events Are Starting Back Up. Now's Our Chance to Make Them Better

3 CMOs on the New Age of Creative Thinking: Get Analytical, Get Creative, Get Gutsy

Article

3 CMOs on the New Age of Creative Thinking: Get Analytical, Get Creative, Get Gutsy

3 Learnings From...Latané Conant, CMO at 6sense

Article

3 Learnings From...Latané Conant, CMO at 6sense

5 Co-Marketing Predictions for Digital Marketers in 2021

Article

5 Co-Marketing Predictions for Digital Marketers in 2021

A day in the life of... Latane Conant, CMO of ABM orchestration platform 6sense

Article

A day in the life of... Latane Conant, CMO of ABM orchestration platform 6sense

The B2B CMO Balancing Act

Article

The B2B CMO Balancing Act

Tequila Shots, Head Shots, And Flu Shots: Thoughts On Kicking The Year Off With A Bang

Article

Tequila Shots, Head Shots, And Flu Shots: Thoughts On Kicking The Year Off With A Bang