Jason Perumal

Performance marketing explained: Types, benefits and key metrics

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Performance marketing explained: Types, benefits and key metrics

Beyond basic tracking: 5 data-driven strategies to transform your affiliate program's ROI

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Beyond basic tracking: 5 data-driven strategies to transform your affiliate program's ROI

Rethinking affiliate measurement for today's partnerships

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Rethinking affiliate measurement for today's partnerships

Affiliate marketing audience targeting guide: Best practices and strategy 2025

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Affiliate marketing audience targeting guide: Best practices and strategy 2025

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5 essential steps to protect your brand reputation in affiliate marketing

Drive affiliate growth with 5 reporting strategies

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Drive affiliate growth with 5 reporting strategies

Affiliate program communication guide: 4 strategies to improve partner engagement and performance

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Affiliate program communication guide: 4 strategies to improve partner engagement and performance

What is lead generation (and how it works for affiliate marketing)

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What is lead generation (and how it works for affiliate marketing)

Influencer + affiliate: The growth strategy most brands overlook

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Influencer + affiliate: The growth strategy most brands overlook

5 strategies to turn affiliates into high-performing partnerships

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5 strategies to turn affiliates into high-performing partnerships

Affiliate marketing: How to give your businesses the strategic edge

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Affiliate marketing: How to give your businesses the strategic edge

How to build a successful affiliate marketing website

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How to build a successful affiliate marketing website

6 attributions models for better insights into your customer journey

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6 attributions models for better insights into your customer journey

Integrate affiliate and influencer strategies to maximize your omnichannel impact

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Integrate affiliate and influencer strategies to maximize your omnichannel impact

How merging affiliate and influencer marketing expands reach, strengthens credibility, and accelerates conversions

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How merging affiliate and influencer marketing expands reach, strengthens credibility, and accelerates conversions

4 ways brands can champion LGBTQIA+ inclusion in affiliate and influencer partnerships

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4 ways brands can champion LGBTQIA+ inclusion in affiliate and influencer partnerships