Laura Leiva

Laura Leiva

LinkedIn
Is Tumblr making a return?
Article
Is Tumblr making a return?
Abercrombie & Fitch leverages TikTok to stage its comeback
Article
Abercrombie & Fitch leverages TikTok to stage its comeback
Influencers are changing the niche fragrance game | BANKNOTES
Article
Influencers are changing the niche fragrance game | BANKNOTES
How Scotch & Soda went from wholesale to global DTC brand
Article
How Scotch & Soda went from wholesale to global DTC brand
Podcasts: The new frontier for brands and creators
Article
Podcasts: The new frontier for brands and creators
How brands are utilizing chaotic and unhinged marketing campaigns | BANKNOTES
Article
How brands are utilizing chaotic and unhinged marketing campaigns | BANKNOTES
Think it's time for a reinvention? Brand collaborations is the way to go
Article
Think it's time for a reinvention? Brand collaborations is the way to go
How do brands like Peloton deal with an unexpected PR crisis? | BANKNOTES
Article
How do brands like Peloton deal with an unexpected PR crisis? | BANKNOTES
What's your sign? How brands are using astrology to start a conversation
Article
What's your sign? How brands are using astrology to start a conversation
5 reasons customers abandon carts, and how to stop it
Article
5 reasons customers abandon carts, and how to stop it
Dissecting the deinfluencing trend: Should brands be worried?
Article
Dissecting the deinfluencing trend: Should brands be worried?
Are teen magazines back? How TooD is reinventing them (with a twist!) | BANKNOTES
Article
Are teen magazines back? How TooD is reinventing them (with a twist!) | BANKNOTES
Anine Bing: From Influencer to Global Brand | BANKNOTES
Article
Anine Bing: From Influencer to Global Brand | BANKNOTES
How TCHO and Cancelled Plans are working through supply chain challenges
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How TCHO and Cancelled Plans are working through supply chain challenges
Standing out in a DTC saturated market
Article
Standing out in a DTC saturated market
From DTC to retail: How brands are migrating into big box stores | BANKNOTES
Article
From DTC to retail: How brands are migrating into big box stores | BANKNOTES
Is the Metaverse the future of fashion? | BANKNOTES
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Is the Metaverse the future of fashion? | BANKNOTES
The shift from Influencer to Creator: what does this mean? | BANKNOTES
Article
The shift from Influencer to Creator: what does this mean? | BANKNOTES
Influencer and publisher whitelisting is all the rage: And it works!
Article
Influencer and publisher whitelisting is all the rage: And it works!
Are you combining online shopping with social media? Here's why you should
Article
Are you combining online shopping with social media? Here's why you should
The creator middle class: A new wave of creators is here (plus, how brands can work with them) | BANKNOTES
Article
The creator middle class: A new wave of creators is here (plus, how brands can work with them) | BANKNOTES
Pop-up Shops: Are they worth trying-and could it work for your brand?
Article
Pop-up Shops: Are they worth trying-and could it work for your brand?
The new Creator manifesto
Article
The new Creator manifesto
BURN!: Are brands trying too hard (And is everyone over It)? | BANKNOTES
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BURN!: Are brands trying too hard (And is everyone over It)? | BANKNOTES
Where are brands finding new talent? Hint: It's not LinkedIn | BANKNOTES
Article
Where are brands finding new talent? Hint: It's not LinkedIn | BANKNOTES
L'Oreal puts a rosy spotlight on mature creators (and more brands need to do the same).
Article
L'Oreal puts a rosy spotlight on mature creators (and more brands need to do the same).
Want to work with effective creators and influencers? Get them to opt-in | BANKNOTES
Article
Want to work with effective creators and influencers? Get them to opt-in | BANKNOTES
Beauty brands are (Finally) turning to male influencers
Article
Beauty brands are (Finally) turning to male influencers
How to take product sampling into the eCommerce space
Article
How to take product sampling into the eCommerce space
Marfa Stance is transforming activewear one modular garment at a time
Article
Marfa Stance is transforming activewear one modular garment at a time
How Creators and Brands are tapping into the power of Twitch, Discord, and Reddit
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How Creators and Brands are tapping into the power of Twitch, Discord, and Reddit
Is UGC oversaturated? Not even close.
Article
Is UGC oversaturated? Not even close.
What responsibilities do sustainable brands have to educate (without) alienating customers? | BANKNOTES
Article
What responsibilities do sustainable brands have to educate (without) alienating customers? | BANKNOTES