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Martin Saunders

Martin Saunders

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Amazon PPC: The Ultimate Guide (2024 Update)
Article
Amazon PPC: The Ultimate Guide (2024 Update)
Amazon Total ACoS (TACoS): Introduction to a Key Ad Metric
Article
Amazon Total ACoS (TACoS): Introduction to a Key Ad Metric
The Amazon Demand-Side Platform (DSP): An Advertiser's Compendium (2024)
Article
The Amazon Demand-Side Platform (DSP): An Advertiser's Compendium (2024)
Amazon Search Query Performance dashboard: tapping into the superpowers of search query data
Article
Amazon Search Query Performance dashboard: tapping into the superpowers of search query data
What is incrementality?
Article
What is incrementality?
ChatGPT for Amazon Advertisers: 5 high-impact use cases
Article
ChatGPT for Amazon Advertisers: 5 high-impact use cases
How to Prepare Your Black Friday Cyber Monday Marketing Strategy 2022
Article
How to Prepare Your Black Friday Cyber Monday Marketing Strategy 2022
Amazon Competitor Analysis: How to Leverage Market Insights to Outperform the Competition
Article
Amazon Competitor Analysis: How to Leverage Market Insights to Outperform the Competition
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