Camela Thompson

Basics of Marketing Data Cleaning & Quality

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Basics of Marketing Data Cleaning & Quality

Signs You Need Marketing Attribution | Why Marketers Need Engagement Scoring & Attribution

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Signs You Need Marketing Attribution | Why Marketers Need Engagement Scoring & Attribution

B2B Attribution Software Buying Guide

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B2B Attribution Software Buying Guide

5 Pitfalls & Fixes for B2B Attribution Adoption

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5 Pitfalls & Fixes for B2B Attribution Adoption

DIY Attribution: 6 Data Hygiene Basics

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DIY Attribution: 6 Data Hygiene Basics

5 Signs Your Company Is Ready for B2B Attribution

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5 Signs Your Company Is Ready for B2B Attribution

When You Hear 'We Need Attribution,' Ask WHY

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When You Hear 'We Need Attribution,' Ask WHY

6 Reasons Everyone Loves to Hate Attribution

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6 Reasons Everyone Loves to Hate Attribution

Which Attribution Model Should I Use?

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Which Attribution Model Should I Use?

Do B2B Companies Need More than One Funnel?

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Do B2B Companies Need More than One Funnel?

What is a B2B Marketing Funnel?

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What is a B2B Marketing Funnel?

What is Marketing Attribution?

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What is Marketing Attribution?

Here We Go Again (?): 4 Marketing Tips in Another Downturn

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Here We Go Again (?): 4 Marketing Tips in Another Downturn

An Investor's Perspective: The Importance of Ops

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An Investor's Perspective: The Importance of Ops

Demand Gen Report | 3 Tips For Building The Ideal RevOps Team

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Demand Gen Report | 3 Tips For Building The Ideal RevOps Team

Proving Marketing ROI on In-Person Events

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Proving Marketing ROI on In-Person Events

One-click Content Ordering Helps Marketers Scale SEO

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One-click Content Ordering Helps Marketers Scale SEO

Nailing the Basics of Marketing Operations

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Nailing the Basics of Marketing Operations

Five Traits of a Marketing Operations Rockstar

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Five Traits of a Marketing Operations Rockstar

5 Ways to Get Sales to Use Your Marketing Content

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5 Ways to Get Sales to Use Your Marketing Content

The Destructive Potential of Quarterly Reporting

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The Destructive Potential of Quarterly Reporting

Art & Science Blend with Educated Guesswork in a Marketing Budget

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Art & Science Blend with Educated Guesswork in a Marketing Budget

Strategies for Increasing Your Operations Budget

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Strategies for Increasing Your Operations Budget

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Developing a Brand Narrative that Sells

Back to Basics: Chat Optimization

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Back to Basics: Chat Optimization

Back to Basics: Chat Optimization

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Back to Basics: Chat Optimization

Which Half of Your Advertising Budget Are You Wasting?

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Which Half of Your Advertising Budget Are You Wasting?

How Advanced Analytics Changed My Career

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How Advanced Analytics Changed My Career

It's Time to Rethink the Demand Generation Waterfall

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It's Time to Rethink the Demand Generation Waterfall

The Machine Learning Elite: Who Are the 4%???

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The Machine Learning Elite: Who Are the 4%???

It's Time to Rethink the Demand Generation Waterfall

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It's Time to Rethink the Demand Generation Waterfall

How Advanced Analytics Changed My Career

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How Advanced Analytics Changed My Career

The Machine Learning Elite: Who Are the 4%???

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The Machine Learning Elite: Who Are the 4%???

Think ABM Is Dead? You're Doing It Wrong

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Think ABM Is Dead? You're Doing It Wrong

A Big Transition: Lessons Learned Pivoting to Digital Events

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A Big Transition: Lessons Learned Pivoting to Digital Events

Which Half of Your Advertising Budget Are You Wasting?

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Which Half of Your Advertising Budget Are You Wasting?

Are Marketers Measuring What They Can Or What They Should? An Insider's View

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Are Marketers Measuring What They Can Or What They Should? An Insider's View