Storytelling can change the world because it's the only thing that ever has.
David J Ebner is an Author and the President of Content Workshop. In 2013, he assembled a co-op of storytellers whose sole purpose was to use their storytelling skills to help brands. David spends most of his time running Content Workshop and assisting brands in standing out using their unique story.
I host the podcast Unthinkable, write the weekly newsletter Playing Favorites, and develop podcasts and docuseries for mission-driven brands, authors, and entrepreneurs. I'm also a frequent keynote speaker, and the author of the book Break the Wheel.
It is my personal, professional mission to help others make work that matters -- to their careers, their companies, and their communities.
I see creativity as a form of problem solving and leadership. It's a means of raising your hand to lead and investigate and improve things, and I want to help others frame their work as such. That can help us see the work and the world better and differently.
Before becoming a content entrepreneur, I held marketing and media roles at Google, HubSpot, and the VC firm NextView.
My biggest ambition and maybe grandest delusion is to be the Anthony Bourdain of business storytelling :)
Product @ Postal.io | Design, Product Management, Product Marketing, Strategy, Content | Product-Led | Podcast Host 🎙️ | HubSpot, Salesforce, Jira | Cut Down The Net 🏀 Talks about #marketing, #productlaunches, #offlinemarketing, #productmarketing, and #salesandmarketing
Wrote and strategized the messaging and positioning for Postal’s Series B funding raise and announcement (Postal, 2021)
Strategized, organized, and launched Postal’s enterprise product offering (Postal, 2021)
Orchestrated the inaugural Customer Advisory Board meetup, messaging, and agenda (Postal, 2021)
2 product release pivots due to COVID and stay-at-home orders that increased website traffic and MQLs 200% over a 2 week period. (Propel, 2020)
My design and digital marketing strategies contributed to Propel’s Series B funding through content, branding and other various campaigns. (Propel, 2018)
I designed, edited and produced a national commercial that drove our website traffic up 400% during peak hours. (ooShirts, 2014)
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Allyssa Eclarin is the Director of Product Marketing at Postal, an Offline Marketing Automation platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. Prior to Postal.io, she brought her passion and expertise on all things design, brand, content, strategy, and customer advocacy to notable early-stage tech companies in the San Francisco Bay Area. She has been featured on various podcasts and publications such as The Marketing Brew from The Morning Brew, Product Marketing Alliance, Women in Tech Show, AppSumo, and AdvanceB2B.
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Started as a designer, now I’m here:
- Seasoned designer turned product marketer with a strong background in design, strategy, campaign development, content marketing, customer acquisition and front-end web development.
- Orchestrated and launched/relaunched brands, new and old. Including logo design, brand identity, strategy and brand messaging.
- Created, lead, managed, and delivered countless website launches (static, Hubspot, WordPress and Webflow) including design, storyboarding, strategy and messaging.
- Successful at turning otherwise complex ideas into digestible content through writing or design or a hybrid of both.
-Crafted original content on bigfanofideas.com, and other publications on marketing tactics, strategy, positioning and SaaS marketing.
-Diverse background in SaaS, cybersecurity, health, DevOps, med tech, construction, consumer brands, and eCommerce.
- Excellent written and oral communication skills, with the ability to present to both internal and external teams, stakeholders and partners.
- Thrives in cross-functional work environments
- Happy to share knowledge and always looking to empower others.
- Endless curiosity and desire to learn new things.
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