Content, it is said, “is King”. It takes many familiar forms and is crucial in a world where users and industry observers consume a large volume of information before making a purchase decision or forming an opinion about a company. As a creative content strategist and communications professional, I generate and oversee the production of the engaging content organizations need to better position their solutions in the global marketplace.
I have a background in political communications and journalism, and a demonstrated track-record of building data-driven content programs for hyper-growth organizations, Fortune 500 companies, startups and digital publications at a global scale. In addition to managing editorial and creative direction, I develop messaging architectures that inform brand identity, public and analyst relations, product launches and multi-channel marketing campaigns. Whether it’s a website, blog post, infographic, long-form article or video script, I tell compelling stories that increase awareness, establish trust, and build advocacy.
Vice President, Product Management – Content Cloud at Aprimo
Helping Aprimo’s Product and R&D teams elucidate and balance product vision and development priorities for our Content Cloud areas, while also evaluating the market landscape for next-generation wants and needs, balanced with the immediate requirements of customers. Passionate to drive new DAM initiatives for Aprimo's artificial intelligence and machine learned applications.
Aprimo is a digital asset management and work management software company. We are recognized as a Leader in Digital Asset Management (DAM), Marketing Resource Management (MRM), and Through Channel Marketing (TCMA) by Forrester Research. Aprimo’s solutions are used by organizations throughout the world to digitally transform the upstream and behind the scenes activities to get more rich content and customer experiences in market through all channels with greater agility. Please visit https://www.aprimo.com/.
Qualified management accountant with over 20 years experience.
An independent expert in IT, cloud, demand and project financial management helping IT leaders manage and understand the cost, quality, utilisation and business value of IT.
Helping customers to partner with the right ITFM and PPM solutions to run IT as a business and drive cost optimisation.
Focused on delivering objective analysis that supports change.
Content Marketing Manager @AdNabu | B2B SaaS | Lead Generation | Content Specialist | Creating Content To Help B2B SaaS Reach Their Goals
As a senior content marketer with over 4+ years of experience, I specialize in creating high-quality content that drives qualified leads and conversions. My expertise in content writing, creation, and SEO has helped me to develop successful strategies for lead and demand generation across multiple industries.
I excel at creating dynamic pieces of content that engage and convert prospects. From blog posts and social media updates to website copies and email newsletters (you name it!), I know how to tailor content to fit each stage of the customer journey.
Throughout my career, I have worked with companies of all sizes to develop content marketing strategies that achieve measurable results. By combining my skills in content creation and lead generation, I have helped businesses to increase website traffic, generate leads, brand awareness and boost conversions.
Demand Generation | Product Marketing | Account-Based Marketing | Partner Marketing | Digital Marketing | Content Marketing | Extensive Global Experience Across Multiple Industries
• 10+ years of professional experience across 3 countries with companies ranging from MNCs to startups and Nonprofit organizations
• Significantly contributed in the areas of Digital and Strategic Marketing in all roles
• Expertise in Marketing for global clients and multi-national companies
• Masters in Marketing from the University of Cincinnati, OH, US
Sr. Digital Marketing Manager ✓ SEO Specialization ✓ Team Management ✓ Exponential Organic Growth Hacker ✓ ROI Record: $2m in OB from $700 Investment ✓ Max Annual MDF Handled: $0.7m YTD ✓ 431x Inbound ROI- 2022
A full-stack digital marketer specializing in the B2C and B2B sectors with MOps (Marketing Operations). Having experience in the field of Software, Real estate, Health & Pharmaceuticals, Education & Technologies, Product & Service sectors, Defense, E-Commerce, etc. enables me to take up challenges and, help others to achieve their aims under various scenarios.
Skill Set
-SEO ( ON/OFF-Page/Technical Optimization )
-SEO Audits, Analysis & Analytics
-Web page & Media Optimization
-Social Media Optimization & Management ( SMOM )
-Social Media Marketing ( SMM )
-Brand & Online Reputation Management (ORM).
-Conversion Rate Optimization ( CRO )
-User Engagement Optimization ( UEO )
-eCommerce SEO
-App Store Optimization ( ASO )
-SEM / Pay Per Click ( PPC )
-Content Marketing & Press Releases
-Mail Campaigns - EDM & ABM
-Marketing Automation
-Marketing Strategies & Budgeting
-Business Analysis
-Team Training, Management & Motivation
Expertise in Tools - Main ones would be
- Tools for effective SEO & Backlink effort calculation- SEMRush, Moz, Screaming Frog, Longtail, Woorank, SpyFu, Ahref, Majestic, Serpstat, SERPRobot, Alexa, Google Trends
- Social media Tracking, Analytics & Automation- Hootsuite, Buffer, Kuku.IO, SocialBu, Social Insider, Content Studio, Amplifr, HashTagify, Google Alerts, Post2
- Content creation websites & Offline tools- Filmora, GetStencil, Canva, Photoshop, After Effects, Rocketium
- Website performance measurement - GTMetrix, Google Page Speed, Google Analytics, GA4, Search Console
- CMS Management- WordPress, Magento, Drupal, Opencart, Typo 3, Fesh,
- CRM Optimization- vTiger, Hubspot, Zoho, Pipedrive, WooCommerce CRM plugins, Mailchimp, LeadSqauared
- Advertisement Optimization- Optmyzr
- Software for Rapid website development- Website X5, Wix, SSDPanel, WordPress
- Customer tracking- URLora, Hotjar, Bit.ly, Microsoft Clarity
- E-Mail Marketing- Lemlist ( B2B ), Mailchimp, GetResponse, SendPulse, Sendfox, SendGrid, Mailerlite, Zoho campaigns, Outlook, Google Suite
- CRO & UEO - Apprised, Sumo Pro, Google Optimize, Optimizely
- Collaboration Tools: Project.co, Slack, Flock, Trello
- Data Representation Tools- Tableau, Power BI
- Prospecting Tools: Mailshake
- Other tools- GoPinleads, Fiskal (Account Tracking), Local lead studio, Intellifluence
- Cloud: AWS, GCP, Azure
What I learned from my career so far: "Even though it helps, Certifications can't carve out a Winner but Experience, Logic, and Creativity do."
Hey there! 👋🏽
I'm a freelance writer for B2B SaaS and HR companies. I've written for startups, SMEs, and even billion-dollar job marketplaces.
With a Master's in Psychology and 5+ years of experience in content writing, I know how to create exceptional blogs that touch the right chords.
Here are a few results my clients currently enjoy:
✅ 45+ articles on Google's #1 page (in only 2022!)
✅ 11 articles in the #1 position
✅ 3 featured snippets
✅ Increased traffic
What I can help you with:
✅ SEO-optimized blogs to increase traffic
✅ Data-driven, actionable insights to engage your audience
✅ Content refresh to breathe life into your old or poorly performing blogs
✅ Guest posts for a fresh perspective on your website
If you are looking for a long-term writer to partner with, DM me or email me at sanketeekher@gmail.co
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