CGO @ A1M. Award-Winning Marketer Obsessed with Building Systems. Co-Host of Marketers Talking. Mediocre Call of Duty Player.
It all started in 1995 when my grandpa bought a copy machine and I started making counterfeit bills with my classmates pictures where the dead presidents should be. I sold them for $2 a piece or 3 for $5 until the school shut it down and I switched to selling mix tapes before moving onto building geocities sites for local businesses.
Some kids grew up playing with dolls or legos; I grew up playing business.
My most profitable childhood venture was mowing the neighbors lawns - I later learned that this was partially because my grandfather was fertilizing their yards while they were at work. This was before Nest and Ring when the only home security was the stay-at-home parents in the neighborhood and they didn't snitch on each other.
I had an unconventional childhood which left me with a strong sense of purpose and confidence that I could conquer anything I chose, regardless of my experience or expertise in an area, as long as I work hard.
This led me to be the first-in-the-family to do a lot of things; starting college part time at 15, moving to Italy at 16 for a year abroad, launching and selling a company in my early 20s, moving from a 7,200 person town to NYC to work in VC-backed startups, publishing a book, selling another company, being on tv, speaking at conferences around the country, grad school, and more.
Nearly 3 decades after my first (childhood) entrepreneurial venture I'm still in the business of building businesses and love it.
Today I run A1M with one of my oldest marketing friends who I met on Twitter in the early 2010s. We split our time between advising high-growth SaaS startups and founders, working directly with clients to drive revenue through adoption of AI and robust, automation systems, and producing content to help make good marketing more accessible for all.
Jonathan's career path has gone from digital marketing, to craft beer, to healthcare analytics before launching into the world of entrepreneurship with The Juice. While these experiences don't seem related, a diverse skill set and unique perspective are now an advantage as their team is creating a new way to think about B2B marketing. The Juice, built to modernize B2B content marketing, solves a problem he's fought at every step of the journey.
Detail-oriented Content Production Manager / Content Team Lead with 5+ years of experience in online content creation, development, and management. Enjoys analyzing data and researching online trends to achieve company goals. Motivated to guide a team of professionals to excellent performance.
Experienced ecommerce leader with a proven track record of driving profitable growth and compelling experiences across DTC, Amazon & Retail.com. Driven by new opportunities to drive results & execution through cross-functional collaboration.
Tami Cannizzaro is a widely respected industry veteran who has held senior executive roles at some of the most important category-defining companies in the world including IBM, eBay, Oracle, Forcepoint & Thryv. Proven ability to rapidly build high performance marketing teams and drive category market leadership. Outstanding track record building pipeline on a global basis for SaaS businesses. In depth expertise all facets of marketing, including product marketing, demand generation, digital marketing, social media, Web, SaaS, communications, investor relations, channel & partner marketing, marketing technology, analytics, tele-prospecting and sales enablement.
• Proven track record for brand and category development
• Deep expertise in demand generation
• Forbes Magazine: Top 100 Must-Follow Marketing Minds
• Forbes Magazine: Top 10 Keynote Speakers
• IBM Award for Innovative Leadership recipient; 2008, 2011
• Guest lecture speaker at Boston University and Rutgers University MBA programs.
A dynamic manager with extensive experience in building and managing large customer service organizations. Leading digital innovation; skilled in recruitment, training, project management. I am a customer-oriented person who is committed to quality service and product innovation. Strong ability to create business solutions, build relationships, maintain customer loyalty, improve operational effectiveness while increasing revenue. Experience in leading multi-functional teams; data and results oriented.
Sturgeon's Law states that "90% of everything is crap."
Today, more than ever, this phenomenon has proven to be true.
90% of the content produced daily on the internet is crap. They are all copycat content and do almost nothing to help B2B companies achieve their business goals.
Clearly, a different approach to content marketing is necessary to thrive in this era.
And that's where I come in.
I help B2B SaaS companies like yours craft content that is not only different but drives results too.
My process before writing any content is like this:
1. Spend an ungodly amount of time on research. I immerse myself in the experience of using the product in question, conduct extensive research on the topic, talk to experts and customers, listen to/read customer success calls etc. I do this to know exactly what pain points customers have, and how the product helps them solve them.
2. Come up with a different angle. I study what is already ranking, and look for unique ways to approach the content. Even if what I'm saying is not new, I ensure I approach it from an interesting and refreshed POV.
3. Craft in a Product-Led manner. This means that I include screenshots or GIFs of how your product solves your customers' problems. Seeing your product in action helps the reader see the value of your product and how it can be of use to them too.
By following these three steps, I create content that helps brands generate Product Qualified Leads (PQLs) who are more likely to convert to real users.
Interesting in bringing me on board to apply this process for your company?
Send me a message here on LinkedIn or email me @ tami@tamisonaike.com
Results-driven digital marketing professional with 7+ years of experience in B2B marketing and ability to drive end-to-end campaigns from concept through execution.
Capabilities/areas of focus: inbound marketing, content creation, user experience, project management, conversational marketing, search engine optimization, video marketing, email marketing, social media, Facebook/LinkedIn advertising, remarketing, corporate communication, growth marketing, employer branding, customer research, account-based marketing, customer centricity
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