With a passion for creating impactful strategies, I am a versatile and driven marketing and product professional, excelling in both demand generation and product management. In my career as a marketer, I have achieved success by leading social media campaigns, optimizing conversions, and creating compelling copy that resonates with the target audience. I pride myself on my ability to deliver results through well-executed marketing initiatives. In product management, I have carried out effective communication across various departments, including engineering, sales, marketing, finance, and product teams. This seamless collaboration ensures the successful execution of projects, meeting both customer needs and business goals. My expertise extends to conducting comprehensive UX research, which allows me to gain valuable insights into user preferences and behaviours. I then leverage this knowledge to develop user flows, wireframes, and prototypes that enhance the overall user experience. With a track record of driving success in both marketing and product management, problem-solving and adaptability are key strengths of mine, as I thrive in dynamic business settings.

I write. I strategize. I tell stories. I harness the power of data. I convert prospects into customers. I take advantage of all the digital channels. So, I guess that makes me a growth marketing strategist? As a marketing strategist, I develop content and channel strategies that help nurture relationships with clients and prospects. This means talking human to our target audience on the channels they are living on. I’m at my best when get to I tap into my operations and strategic mindset to develop a creative strategy that solves for a business challenge. When I finally pause my Slack notifications for the day, you can find me running along the Hudson River, listening to live music, or sipping a glass of rose. Did I pique your interest? 🏄‍♀️ Slide into my DMs. I’d love to chat!

Taylor Lorenz is a columnist at The Washington Post covering technology and online culture. Before joining The Post, she was a technology reporter for the New York Times business section. She was also previously a technology reporter at the Atlantic and the Daily Beast. Taylor was a 2019 Knight Visiting Nieman Fellow at Harvard University, where her research focused on Instagram and news consumption. She is also a former affiliate at Harvard's Berkman Klein Center for Internet and Society. Lorenz also serves on the board of the Alliance for Technology, Learning and Society (ATLAS) Institute at the University of Colorado at Boulder.