Jim Goldman is the co-founder and CEO of Trava, created to protect small and medium-sized businesses from the potential damage of cyber threats. Jim is a nationally published author and frequently requested speaker and subject matter expert on technical topics such as IOT, data communications, LAN (local area networks), firewalls, and more. He was a university faculty scholar at Purdue University where he served as a professor and associate department head. During his tenure he developed three degree programs: Network Engineering, Information Security, and CyberForensics, and the Purdue Malware research lab for malware reverse engineering. Jim also started a research lab serving the FBI and trust organizations for cloud computing companies that included Salesforce. Jim served as Exact Target’s first CISO, responsible for enterprise-wide security governance, risk management, and compliance. He continued this role with Salesforce in global capacity, where he built the company’s first Security GRC organization. Jim carries a commercial property casualty and insurance license in the state of Indiana. He and his wife Susan live in Indianapolis where they teach marriage classes. He also volunteers at his grandson’s kindergarten school.

Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach. Areas of expertise: ✔ Content marketing ✔ Data & web analytics ✔ Audience segmentation ✔ Email marketing ✔ A/B testing ✔ Lead generation ✔ Budget management ✔ Copywriting ✔ SEO ✔ Social media ✔ Landing page creation & optimization ✔ Google Analytics ✔ WordPress