A tech lover with a strong understanding of commercial and financials. I am an entrepreneur by spirit with the curiosity to ask and challenge the status quo in a pursuit to improve and optimize everything I touch. My core belief is that there are endless possibilities, and everything can be achieved. I have a passion to manage people I am a fast self-learner, have excellent communicational skills which help with building relationships with clients, partners, and employees, am technology-oriented, a team player, and approach challenges with creative thinking. Experienced Chief Executive Officer with a demonstrated history in management rules. Skilled in Entrepreneurship, Public Speaking, Leadership, Project Management, and Product Development. Strong business development professional with a Master's degree - MRE from Technion - Israel Institute of Technology.

Tom Relihan is the Copywriter and Customer Stories Specialist on Pendo’s awesome brand content team. Previously, he was a social media specialist at NC State University, focusing on the Poole College of Management, and a news writer at MIT’s Sloan School of Management. Prior to that, he covered health care, human services and education as a staff reporter for the The Enterprise in Brockton, Massachusetts, and The Greenfield Recorder in Greenfield, Massachusetts. Off the clock, he enjoys cooking, reading, hiking, fitness, and the martial arts.

Multiple Gold IPA Effectiveness award-winning marketing communications strategist, with an industry reputation for championing the commercial impact of creativity.

Specialties: Enterprise Software

Providing world-class consulting on Ad Claim Substantiation, Analytics, Research, and Training. Read on or reach out to get the details! TRUTH IN ADVERTISING The work needed to truthfully substantiate an ad claim is complex because advertising speech is regulated. I’ve built a national reputation helping advertisers navigate this terrain through: • Strategy — Co-create a robust substantiation strategy based on best practice • Analysis — Perform the optimal statistical analysis of the quantitative data • Anticipation — Collaborate with attorneys to anticipate risk and competitive disputes • Guidance — Pilot the team through the research and regulatory landscapes RESEARCH & ANALYTICS Research is most successful when started with the end in mind. I can provide end-to-end support for a wide variety of survey and technical research initiatives through: • Planning — Research planning, data strategy, survey development, experimental design • Analysis — Statistical modeling, significance testing, data visualization, exploration • Reporting — Interpretation of results, identification of insights/implications, communication • Problem-Solving — As thought partner, disruptive influence, convergent thinker, advisor TRAINING & COACHING Good communication is among the keys to success in business and in life. I can help you develop your technical and personal lexicon through: • Training/Speaking — Especially on ad claims, statistics, math, research, information design • Coaching — Especially for early- and mid-career professionals and leaders WHO HIRES ME? Researchers, scientists, marketers, in-house counsel, outside counsel, regulators, market research suppliers, technical experts, and ad agencies.

I’ve spent the last 16 years helping marketers to engage with their audiences across digital channels. I'm super excited to join Drift to help sales and marketing leaders fix today's broken B2B buying experience. Drift’s Conversation Cloud brings go-to-market teams together to deliver real-time, personalized customer experiences – so you can increase marketing generated pipeline, improve sales productivity, and help your entire team generate revenue faster across the full customer lifecycle.