Experienced marketing professional with a proven ability to create clear, actionable strategies. Background combines content, engagement, digital and core brand strategy across a wide range of industries including spirits, healthcare, business services, technology, finance and engineering. Specialties: Brand planning/strategy and extensions including channel, innovation, licensing, partnership, promotion, event, digital, social, mobile, content, internal and external communications. Skills: Client services, account management, project management, RFP response development, proposal writing, creative direction and vendor management in traditional and digital platforms.

Ali is an experienced growth marketer with a passion for data. She was previously the co-founder and CMO of branded podcast agency, Origins Media Haus, which was acquired by Quill Inc. in 2020. Her work has been published in many publications including Rolling Stone, the Tim Ferriss blog, Toolbox, Notable Life, and Bay Street Bull. She's also worked directly on driving Quill's coverage in publications like Forbes, Inc, FastCompany, Entrepreneur, Business Insider, and Bloomberg. Ali has contributed to Quill's many accolades including the best small business award by CanadianSME, the top companies in content marketing award, and launching the Quill Podcast Awards, a notable podcast industry awards ceremony that sheds light on independent creators. Currently, the Director of Growth Marketing at Quill Inc., Ali excels in merging creativity with data in order to successfully build and grow a brand. Some of Ali's specializations include SEO-driven content marketing, paid acquisition, CRO, strategy creation and execution, and performance reporting.