Senior B2B content manager and editor | Author at contentfolks ✉️
I’m fio (fee-oh), and I’m the one you call when you’re ready to set up or scale a high-performing content program for your B2B SaaS company.
I’m also the one you read if you subscribe to contentfolks, a fortnightly newsletter that is a blend of sticky notes, big content marketing ideas, and small practical examples. Maybe you’ll find it useful? → contentfolks.substack.com ✉️
Founder of Wear Wag Repeat | Digital Media Expert | Podcaster | Educator
Over the past 10 years, I've built the award-winning dog lifestyle blog Wear Wag Repeat. My 15 years of expertise working in social media is the key to the success of my blog, online store, pet industry podcast and online courses. The trust I built with my audience of over 80,000 pet parents has enabled me to work with dozens of brands on successful influencer campaigns.
My dog mom advice has been featured in BuzzFeed, Good Morning America and The Wall Street Journal. You may have also seen me share my social media marketing expertise with organizations such as BlogPaws, Alt Summit, Pet Boss Nation, Hair of the Dog Academy, Association of Pet Dog Trainers UK, Pet Sitters International and SuperZoo.
Senior Manager, Demand Gen | Head of Performance Media
We all have a vision of success, we just have to figure out how to get there. Same goes for brands. Whether its greater brand awareness or increase in revenue, I create advertising strategies for brands to exceed measurable business outcomes. I love translating data and complex technology, and have experience in programmatic media planning and buying.
B2B and ecommerce content marketer, editor, & copywriter | Leveraging the power of the written word to boost traffic, revenue, and thought leadership
Word juggler and marketer. My outlook has been shaped by my status as a first-generation American and my blend of memories living in various corners of North America. My curiosity is always propelling me to discover new places and meet new people.
I believe that storytelling evokes emotion and ignites change and that there is no one set way to do it. In an evolving digital landscape, I continuously strive for my work to bridge digital and physical borders and leave a positive impact.
I'm a passionate storyteller with a vast body of experience, both in my field and out.
My background is in journalism, and I have experience reporting on local government, music, the arts, and travel. Fast paced office environments feel like home, and I like to be kept busy, be it writing, editing, or even design. The greatest skill I possess is versatility. Copywriting is far from foreign, having written and edited copy for pharma and tech advertising, including b2b print materials and web copy. Beyond this, my heart lies in more creative endeavors, be it writing scripts, short stories, or poetry.
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